Facebook Advertising Update: September 2017

Facebook Advertising Update: September 2017

As Facebook continues to lead the charge into our transformation to a social marketing economy, we are continuously reminded that as Facebook’s record-breaking reach continues to grow, other traditional forms of marketing and advertising continue to rapidly decline. Just this week it was announced that the NFL audience reach, which was historically most popular form of TV… Continue Reading

What Tom Osborne Taught Me About Sales & Business Leadership

What Tom Osborne Taught Me About Sales & Business Leadership

Growing up in Nebraska provides a unique perspective on many topics ranging from the weather, work ethic, Midwest values and yes – college football. For a sparsely populated state, Nebraska has produced some notable figures including Warren Buffet, Johnny Carson, Henry Fonda and former President Gerald Ford. But few over the past few decades have… Continue Reading

IS WORKING REMOTE REMOTELY KILLING YOUR COMPANY?

IS WORKING REMOTE REMOTELY KILLING YOUR COMPANY?

Nothing is more gratifying than reading emails in your boxers first thing in the morning. That is of course gratifying as far as work is concerned. Prior to the “information age,” work started for most people when they reached the office. Today, in the mobile age, work follows you everywhere your smart phone goes…which in… Continue Reading

THE IMPORTANCE OF BUILDING YOUR CUSTOMER AVATARS

THE IMPORTANCE OF BUILDING YOUR CUSTOMER AVATARS

“Your customers are killing your business” was the first thing I said when I presented my report to the CEO of a major service company. Naturally, the response I received was a look of shock from the face of the CEO as he sat back in his chair, utterly speechless. At that point I had… Continue Reading

YELP Stock tumbles based on high customer churn

YELP Stock tumbles based on high customer churn

What are the costs associated with negative reviews? Just ask YELP! YELP, the popular and controversial local business review site just released its latest earnings report sending their stock price crashing more than 20%. The problem? Advertiser Churn. According to reports, YELP changed their advertising model last year from a CPM (Cost-Per-Impression) model to a… Continue Reading

Why We Still Fly The Unfriendly Skies

Why We Still Fly The Unfriendly Skies

Richard Branson was unique: he looked at the airline industry and decided he could do it better…and he did. The former Virgin Atlantic Airways, which he founded in 1984, was famous for their customer service. Ironically Branson’s inspiration came from being booked on a cancelled (undersold) flight from Puerto Rico to BVI. He was so… Continue Reading

Still Need to File Your Income Taxes? Try Mobile – It’s Now FREE!

Still Need to File Your Income Taxes? Try Mobile – It’s Now FREE!

During one of my recent keynotes on The Mobile Marketing Revolution, I discuss many of the industries that have been heavily disrupted (Taxi services, Hotels, Broadcast TV, etc.) or completely decimated (Home Phones, Phone Books, GPS’s, etc.) by mobile technologies. Since we are now coming up on tax season, I added one more industry to… Continue Reading

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