USING THE CONTRAST PRINCIPLE TO HELP GROW YOUR SALES

USING THE CONTRAST PRINCIPLE TO HELP GROW YOUR SALES

“Unbelievable! This house is perfect for them yet they still want to see more homes!” These were the clearly frustrated comments a real estate agent recently made to me while trying to sell a property to a new couple. She had been doing research for weeks to find them the perfect property for their needs… Continue Reading

7 MYTHS ABOUT DIGITAL MARKETING YOU SHOULD NEVER BELIEVE

7 MYTHS ABOUT DIGITAL MARKETING YOU SHOULD NEVER BELIEVE

1.) PAY-PER-CLICK (PPC) ADVERTISING IS TOO EXPENSIVE AND DOESN’T WORK I learned an invaluable lesson long ago in marketing that IN THE END, THE BUSINESSES THAT CAN SPEND THE MOST TO ACQUIRE CUSTOMERS WILL WIN. Following this logic, PPC can be a highly expensive advertising option if you do not learn how to convert more… Continue Reading

90% of Most Expensive Keywords in PPC Are Now Legal | March 2018

90% of Most Expensive Keywords in PPC Are Now Legal | March 2018

I recently ran the top 100 most expensive Pay-Per-Click (PPC) terms in Google and found the following: – 90% of the top 100 most expensive terms were legal (Personal Injury related) – 100% of the top 25 most expensive terms were legal (Personal Injury related) – The #1 most expensive term was “accident lawyers in… Continue Reading

Sales is Like a Game Of Chess

Sales is Like a Game Of Chess

“Sales is like a game of chess. Time is your opponent while knowledge, experience, planning, and the will to win is your alley. But in order to win you have to make a move.” – Dustin Ruge Continue Reading

ELON MUSK: 2018’s MARKETING MAN OF THE YEAR

ELON MUSK: 2018’s MARKETING MAN OF THE YEAR

  Only a few days ago people were debating about what was their favorite Super Bowl ad. On February 6th, Elon Musk trumped them all to become my 2018 marketing man of the year. Why? Because on this day Elon’s company SpaceX successfully launched their maiden flight of their first Falcon Heavy rocket – the… Continue Reading

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