7 MYTHS ABOUT DIGITAL MARKETING YOU SHOULD NEVER BELIEVE

7 MYTHS ABOUT DIGITAL MARKETING YOU SHOULD NEVER BELIEVE

1.) PAY-PER-CLICK (PPC) ADVERTISING IS TOO EXPENSIVE AND DOESN’T WORK I learned an invaluable lesson long ago in marketing that IN THE END, THE BUSINESSES THAT CAN SPEND THE MOST TO ACQUIRE CUSTOMERS WILL WIN. Following this logic, PPC can be a highly expensive advertising option if you do not learn how to convert more… Continue Reading

90% of Most Expensive Keywords in PPC Are Now Legal | March 2018

90% of Most Expensive Keywords in PPC Are Now Legal | March 2018

I recently ran the top 100 most expensive Pay-Per-Click (PPC) terms in Google and found the following: – 90% of the top 100 most expensive terms were legal (Personal Injury related) – 100% of the top 25 most expensive terms were legal (Personal Injury related) – The #1 most expensive term was “accident lawyers in… Continue Reading

Sales is Like a Game Of Chess

Sales is Like a Game Of Chess

“Sales is like a game of chess. Time is your opponent while knowledge, experience, planning, and the will to win is your alley. But in order to win you have to make a move.” – Dustin Ruge Continue Reading

ELON MUSK: 2018’s MARKETING MAN OF THE YEAR

ELON MUSK: 2018’s MARKETING MAN OF THE YEAR

  Only a few days ago people were debating about what was their favorite Super Bowl ad. On February 6th, Elon Musk trumped them all to become my 2018 marketing man of the year. Why? Because on this day Elon’s company SpaceX successfully launched their maiden flight of their first Falcon Heavy rocket – the… Continue Reading

WHY MOST BUSINESSES WILL NOT GROW IN 2018

WHY MOST BUSINESSES WILL NOT GROW IN 2018

If you read the news you probably know that business is now booming – the economy is the strongest it has been in decades. As a result, the job market is the best it has been in decades as well. Finally, if you have owned stocks over the past few years, you portfolio is likely… Continue Reading

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