• Turnover in sales management typically exceeds 28% across all industries
  • 52% of VP’s of sales have indicated that they are dissatisfied with their sales managers
  • 63% of sales managers have indicated that they are not satisfied with their current sales management jobs and are looking for new ones
  • In most businesses today around 83% of sales revenues are now coming from only 17% of the salespeople

These are the types of numbers that keep companies and sales managers up at night; and it doesn’t have to be this way.

The Successful Sales Manager: A Sales Manager’s Handbook for Building Great Sales Performance is a new book published by business guru and industry veteran Dustin W. Ruge

In the book, Dustin covers the critical aspects as to why so many sales organizations fail and how to successfully move from bad sales management performance to great sales leaders and results.


“So many people fail to become great sales managers. Reading the tips and advice in this book can help anyone overcome that obstacle and succeed in sales.”

Michael LeBoeuf, Author of How to Win Customers and Keep Them for Life

“A must read for anyone who wants a successful career in sales management. The Successful Sales Manager cuts straight to the chase on what you need to do to get the most out of your sales teams.”

Joe Girard, Worlds Greatest Retail Salesman, attested by The Guinness Book of World Records! www.joegirard.com

“Effective sales managers are difficult to find. That’s because even though it could mean the difference between success and failure, sales management is one of the least taught skill sets in business today. Congratulations Dustin for capturing the keys to this otherwise mysterious discipline in your book, The Successful Sales Manager. Frankly, everyone should have a copy of this book including salespeople who are managing a territory and will someday be promoted into this role.”

Thomas A. Freese, Author: Secrets of Question Based Selling

“The Successful Sales Manager is a hands-on, practical and highly useful guide that any sales manager should keep as an instant go-to resource close to their desk. I wish I had a copy of this book when I started my business; it would have saved me a lot of time building a high performance team.”

Gerhard Gschwandtner, Founder and CEO of Selling Power Magazine

Contact Dustin

I invite you to contact me directly for corporate speaking inquiries, and to schedule media appearances. Please expect a response within one business day. Thank you.