BRAND BUILDING MADE SIMPLE – FOR LAWYERS

BRAND BUILDING MADE SIMPLE – FOR LAWYERS

“I don’t need brand building…I need more advertising.” I heard this comment recently from an attorney who we will call Steve for now, who at least was honest about what he thinks – and doesn’t know when it comes to marketing and advertising. Sadly, brand building is still one of the least understood aspects of… Continue Reading

4 EASY WAYS TO IMPROVE YOUR FACEBOOK SEARCH PERFORMANCE

4 EASY WAYS TO IMPROVE YOUR FACEBOOK SEARCH PERFORMANCE

“My customers don’t find me on Facebook, they search for me on Google” That was a response I received recently when I asked a group I spoke to how much time are they spending on optimizing their Facebook results for search. Clearly there was a disconnect here… By now, it should be no surprise to… Continue Reading

THE DEATH OF SEARS…AND ARE YOU REALLY SURPRISED?

THE DEATH OF SEARS…AND ARE YOU REALLY SURPRISED?

For those of us who are old enough to remember, Sears was where you could go for nearly anything for your home. Their mowers worked well, clothing was durable and affordable, tools were guaranteed for life, and their appliances were Kenmore. Every year they used to publish their famous Sears catalog which was free to receive… Continue Reading

How Giving Thanks Can Help Grow Your Business This Week

How Giving Thanks Can Help Grow Your Business This Week

“HOLY COW – WHERE’S THE PARTY?” That was the question we received from multiple people last week while checking out with shopping carts full of pies and wine to give away to our clients. This is a traditional dating back many decades in my family that I pass along to my sales teams…and for good… Continue Reading

What Uber Can Teach Every Business About Their Future…

What Uber Can Teach Every Business About Their Future…

FROM 0 TO $120 BILLION IN LESS THAN TEN YEARS That’s the story of Uber and as we learned yesterday, Uber’s expected valuation for its planned 2019 IPO now makes it worth more than GM, Ford, and Chrysler…combined! To help put this into perspective, the big three motor companies started their run at dominance over… Continue Reading

THE NEW PHONE BOOK’S HERE! THE NEW PHONE BOOK’S HERE!

THE NEW PHONE BOOK’S HERE! THE NEW PHONE BOOK’S HERE!

“I’m somebody now! Millions of people look at this book every day! This is the kind of spontaneous publicity, your name in print that makes people! I’m impressed! Things are going to start happening to me now.” – The Jerk 1979 That was the famous quote from Nathan R. Johnson (played by Steve Martin in… Continue Reading

Retail Is Dead – And Here’s Why…

Retail Is Dead – And Here’s Why…

It seems like every day we read about another major retailer and shopping mall going under and people still trying to figure out if retail is actually dead or not.  Well, traditional retail is dead and here is why… CONSUMERS HAVE CHANGED THEIR BUYING BEHAVIORS WHILE MOST RETAILERS HAVE NOT Traditional retailers built their entire buying… Continue Reading

How Much Do Lawyers Spend On Marketing?

How Much Do Lawyers Spend On Marketing?

Each year I publish an updated answer to a question that most attorneys and law firms continue to struggle in answering. Namely: “How much should I spend on marketing my law firm?” There are a number of reasons that is can be difficult for the average firm to answer and here are some of the… Continue Reading

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