How Is Your Marketing Different?

How Is Your Marketing Different?

“I thought it would be so funny to do this,’‘ said Realtor Bambi Case. “It’s a different way of marketing.”   I have frequently told businesses for decades that marketing is all about putting the right product/service at the right place at the right time and at the right price. But is that enough? Well,… Continue Reading

98% of Most Expensive Keywords in PPC Are Now Legal | August 2018

98% of Most Expensive Keywords in PPC Are Now Legal | August 2018

I recently ran an updated report of the most expensive Pay-Per-Click (PPC) terms in Google and found the following: – 98% of the top 50 most expensive terms were legal (Personal Injury related) – 100% of the top 25 most expensive terms were legal (Personal Injury related) – The #1 most expensive term was “houston maritime lawyers” at a… Continue Reading

“HEY SIRI – WHAT HAPPENED TO ALL MY SEARCH RESULTS?”

“HEY SIRI – WHAT HAPPENED TO ALL MY SEARCH RESULTS?”

10 Billion That’s the number of voice requests Siri now receives each month…and growing. 50% That the percentage of expected voice-based searches by 2020. DO I NOW HAVE YOUR ATTENTION? Good…because everything you once knew about search engine option (SEO) is rapidly changing and so too will your business if you want to survive it.… Continue Reading

AMAZON.COM’S CHRISTMAS EVERY DAY ADVANTAGE

AMAZON.COM’S CHRISTMAS EVERY DAY ADVANTAGE

“Hey Dave, you have a box from Amazon.com at the door.” Dave jumps out if his chair and excitedly asks “Awesome – what is it?” “Toilet Paper.” Unless you are blind it is hard not to notice that brick and mortar shopping stores are closing right and left and taking many once-thriving suburban shopping malls… Continue Reading

USING THE CONTRAST PRINCIPLE TO HELP GROW YOUR SALES

USING THE CONTRAST PRINCIPLE TO HELP GROW YOUR SALES

“Unbelievable! This house is perfect for them yet they still want to see more homes!” These were the clearly frustrated comments a real estate agent recently made to me while trying to sell a property to a new couple. She had been doing research for weeks to find them the perfect property for their needs… Continue Reading

7 MYTHS ABOUT DIGITAL MARKETING YOU SHOULD NEVER BELIEVE

7 MYTHS ABOUT DIGITAL MARKETING YOU SHOULD NEVER BELIEVE

1.) PAY-PER-CLICK (PPC) ADVERTISING IS TOO EXPENSIVE AND DOESN’T WORK I learned an invaluable lesson long ago in marketing that IN THE END, THE BUSINESSES THAT CAN SPEND THE MOST TO ACQUIRE CUSTOMERS WILL WIN. Following this logic, PPC can be a highly expensive advertising option if you do not learn how to convert more… Continue Reading

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