What Uber Can Teach Every Business About Their Future…

What Uber Can Teach Every Business About Their Future…

FROM 0 TO $120 BILLION IN LESS THAN TEN YEARS That’s the story of Uber and as we learned yesterday, Uber’s expected valuation for its planned 2019 IPO now makes it worth more than GM, Ford, and Chrysler…combined! To help put this into perspective, the big three motor companies started their run at dominance over… Continue Reading

THE NEW PHONE BOOK’S HERE! THE NEW PHONE BOOK’S HERE!

THE NEW PHONE BOOK’S HERE! THE NEW PHONE BOOK’S HERE!

“I’m somebody now! Millions of people look at this book every day! This is the kind of spontaneous publicity, your name in print that makes people! I’m impressed! Things are going to start happening to me now.” – The Jerk 1979 That was the famous quote from Nathan R. Johnson (played by Steve Martin in… Continue Reading

Retail Is Dead – And Here’s Why…

Retail Is Dead – And Here’s Why…

It seems like every day we read about another major retailer and shopping mall going under and people still trying to figure out if retail is actually dead or not.  Well, traditional retail is dead and here is why… CONSUMERS HAVE CHANGED THEIR BUYING BEHAVIORS WHILE MOST RETAILERS HAVE NOT Traditional retailers built their entire buying… Continue Reading

How Much Do Lawyers Spend On Marketing?

How Much Do Lawyers Spend On Marketing?

Each year I publish an updated answer to a question that most attorneys and law firms continue to struggle in answering. Namely: “How much should I spend on marketing my law firm?” There are a number of reasons that is can be difficult for the average firm to answer and here are some of the… Continue Reading

How Is Your Marketing Different?

How Is Your Marketing Different?

“I thought it would be so funny to do this,’‘ said Realtor Bambi Case. “It’s a different way of marketing.”   I have frequently told businesses for decades that marketing is all about putting the right product/service at the right place at the right time and at the right price. But is that enough? Well,… Continue Reading

98% of Most Expensive Keywords in PPC Are Now Legal | August 2018

98% of Most Expensive Keywords in PPC Are Now Legal | August 2018

I recently ran an updated report of the most expensive Pay-Per-Click (PPC) terms in Google and found the following: – 98% of the top 50 most expensive terms were legal (Personal Injury related) – 100% of the top 25 most expensive terms were legal (Personal Injury related) – The #1 most expensive term was “houston maritime lawyers” at a… Continue Reading

“HEY SIRI – WHAT HAPPENED TO ALL MY SEARCH RESULTS?”

“HEY SIRI – WHAT HAPPENED TO ALL MY SEARCH RESULTS?”

10 Billion That’s the number of voice requests Siri now receives each month…and growing. 50% That the percentage of expected voice-based searches by 2020. DO I NOW HAVE YOUR ATTENTION? Good…because everything you once knew about search engine option (SEO) is rapidly changing and so too will your business if you want to survive it.… Continue Reading

AMAZON.COM’S CHRISTMAS EVERY DAY ADVANTAGE

AMAZON.COM’S CHRISTMAS EVERY DAY ADVANTAGE

“Hey Dave, you have a box from Amazon.com at the door.” Dave jumps out if his chair and excitedly asks “Awesome – what is it?” “Toilet Paper.” Unless you are blind it is hard not to notice that brick and mortar shopping stores are closing right and left and taking many once-thriving suburban shopping malls… Continue Reading

Contact Dustin

I invite you to contact me directly for corporate speaking inquiries, and to schedule media appearances. Please expect a response within one business day. Thank you.