Fractional VP of Sales Fractional Sales Manager

As the lifeblood of any enterprise, sales are the driving force behind small/medium business growth. Yet, for many entrepreneurs and small business owners, managing a sales team without a full-time sales manager can feel like navigating a labyrinth fraught with challenges. From hiring the right talent, creating a competitive and effective compensation plan, proper budgeting, territory planning, to maintaining motivation and productivity, small business owners encounter numerous hurdles along the path to sales success.

One of the foremost challenges is finding and retaining skilled sales professionals. According to a survey by Glassdoor, 48% of small business owners struggle to find qualified candidates for sales positions due to competition with larger companies and limited resources for recruitment efforts. Additionally, without the luxury of dedicated HR departments, entrepreneurs must personally oversee the recruitment process, adding another layer of complexity to their competing priorities and responsibilities.

Once a team is assembled, ongoing effective sales process and management becomes critical in achieving your sales goals. Providing adequate compensation, training, measurements, Key Performance Indicators, and support is essential, yet time-consuming. The Sales Management Association reports that 62% of small businesses cite training and development as their biggest challenge in managing sales teams. Small business owners must balance the demands of daily operations with the need to nurture their sales team’s development—a delicate juggling act requiring experience, finesse, and dedication.

Moreover, maintaining motivation and morale within the sales team presents its own set of challenges. In a competitive marketplace, setbacks are inevitable, and keeping spirits high in the face of sales rejections can be taxing – especially for small businesses that have little or no brand identity in their markets. A study by HubSpot found that 44% of salespeople give up after one follow-up, highlighting the importance of effective hiring, leadership, and communication to instill confidence and resilience among team members.

Supporting sales teams with new cutting-edge yet affordable sales automation and best-of-class sales strategies and sales processes is also a challenge. Most small business owners and entrepreneurs simply lack the experience and expertise in these critical areas to effectively grow a successful sales team alone.

Finally, aligning sales strategies with overall business objectives can also prove challenging. Small business owners must constantly reassess their approach, adapting to shifting market dynamics and customer needs to remain competitive and effectively incorporate these changes within the sales operations in order to be successful.

In summary, while managing a sales team in a small business environment may be fraught with obstacles, it is not insurmountable. By recognizing these challenges and implementing proactive strategies, entrepreneurs and small business owners can navigate the complexities of sales team management with confidence, driving sustained growth and success for their businesses. And they can do all this WITHOUT having to hire a full-time dedicated VP of sales. 


For small businesses trying to bolster their sales and marketing efforts, hiring a fractional VP of Sales and Marketing can offer a significant amount of benefits in helping you achieve your sales goals at reduced cost. Seasoned fractional VP of Sales and Marketing professionals bring a wealth of experience and expertise to the table without the hefty price tag associated with full-time executives. By engaging a fractional VP, small businesses gain access to strategic guidance and leadership typically reserved for larger enterprises.

Fractional VP of Sales Fractional Sales Manager

One key advantage lies in the flexibility offered by a fractional VP of Sales and Marketing. Small businesses can tap into their services on a part-time or project basis, aligning costs with their budget and scaling up or down as needed. This flexibility is particularly advantageous for companies navigating fluctuating market conditions or seasonal demands.

Additionally, a fractional sales leader can offer a fresh perspective and innovative approaches honed through years of industry experience. They can assess existing strategies and personnel, identify areas for improvement, implement and optimize new cutting-edge sales and marketing technologies, and implement tailored and proven solutions to drive growth and profitability. The fractional sales leaders expertise can be invaluable for small businesses looking to gain a competitive edge and expand their market reach.

Moreover, fractional Sales Management services can act as mentors and coaches for existing sales and marketing teams, providing guidance, training, and support to enhance performance and maximize results. Their leadership can inspire and motivate employees, fostering a culture of excellence and collaboration within the organization.

In essence, hiring a fractional VP of Sales and Marketing empowers small businesses to access high-level talent, gain strategic insights, and elevate their sales and marketing initiatives cost-effectively, positioning them for long-term success and sustainable growth in today’s competitive marketplace.


Hiring an experienced fractional sales manager and or a fractional VP of marketing is not difficult if you know where to look. There are many tenured and experienced sales leaders who have reached a point in their careers where they now want to have the freedom, autonomy, and fulfillment of helping other business owners and managers by applying their skills and experience in a fractional model. This can be in fractional sales management, serving as a fractional CMO or fractional CRO, a fractional VP of marketing, or any combination of these skills. 

A number of years ago, I was increasing approached by small and medium sized business owners who after reading my books or hearing me speak at conventions, said they wanted me to help them but were affraid that they couldn’t hire me as a full-time executive. It was at this point that I started offering my help on a factional basis. Since that time, I have now worked successfully with dozens of small and medium size businesses in all areas of sales and marketing management. The results have been record levels of new sales growth at a substantial ROI for their investment. 

Just a little bit about myself…

Dustin Ruge

I have over 28 years of experience successfully leading sales and marketing teams who sold to over 4000 businesses ranging from startups to nearly all Fortune 500 companies nationwide – while earning over 28 national leadership awards for my accomplishments and publishing 4 best-selling books. The reason why companies bring me in is to quickly grow and scale their sales and marketing operations for rapid growth.

If you are potentially interested in using my fractional sales management services to help audit, review, mentor, structure, and/or grow your sales and marketing within your business, please reach out to me today for a no-cost initial consultation to discussion of your needs. If at that point we both feel I can add value as a fractional leader in your organization, we can discuss next steps. CLICK HERE to contact me today…


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